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There exists an excellent opportunity that this will boost your engagement, but in a few cases could complicate the process of posting things which are controversial. Usually times when another person “did not like” a post, they'd just not click the Like button. Facebook’s research dug deep to the feedback and discussions of your billions of Facebook posts to view what feedback and emojis that Facebook people had been utilizing to precise emotions other than “Like” and after that drilled right down to discover the ones that end users would find most beneficial.